Custom typeface and logo development for Haibike.
Overview
A custom typeface and brand icon developed at HDCM, under the direction of Piers Spencer-Phillips. Designed for application on bike frames, the identity reflects the brand’s bold character through sharp edges and a forward slant that convey speed and precision.
Available in two weights, the typeface is tailored to the geometry of the frames, while the numerals, lettering and icon share a consistent visual language. Together, they form a distinctive signature that continues to feature on Haibike bikes today.
Haibike
2019
“The typeface’s sharp look expresses the brand’s bold, fast and uncompromising character.”
“The logo is an abstract evolution of the original shark-fin icon.”
