Brand identity and interior design for a bakery and specialty coffee bar in Santa Cruz de Tenerife.
Overview
Brezelita is a bakery and coffee bar in the centre of Santa Cruz de Tenerife, bringing traditional pretzel culture and specialty coffee into a contemporary, local setting.
As one of the three founders, I led the creative direction across the entire brand. From logo, typography and visual identity to communication and interior design. The concept was built around a simple idea: take something deeply familiar to us and introduce it to a culture where it is still new.
The identity combines a simplified pretzel with a custom Italian-inspired typeface (Brezelita Sans), Bavarian colours, Italian stripes and checkerboard patterns. The visual language reflects the connection between Southern Germany and Northern Italy at the heart of the concept, while giving traditional references a contemporary twist.
That idea continues into the interior, where the identity becomes physical through tiles, flooring, surfaces, signage and furniture. The system extends across menus, packaging, cups, bags, merchandise, website and social media.
Brezelita is a little Bavarian, a little Italian, a little Canary Islands, and deliberately just strange enough to make you look twice. A familiar product, given a twist, just like a pretzel.
BREZELITA
2024
"A familiar product, given a twist, just like a pretzel."
Additional information
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"A familiar product, given a twist, just like a pretzel."
